The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War.
In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".
The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others
The Filofax personal organiser had developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s.